– “An amazing amount of originality, creativity and rich conventional wisdom Mathur has to offer” wrote Cyrus Rhodes of IMD about India-born and...Read Biography
“An amazing amount of originality, creativity and rich conventional wisdom Mathur has to offer” wrote Cyrus Rhodes of IMD about India-born and Switzerland based singer-songwriter Ajay Mathur. Melissa Arditti of Windsor Square went even further to attribute Ajay as “a talented singer/songwriter who is truly a master of his craft”. Indeed Ajay’s albums come “with a fresh sound and an entertaining vibe that makes a real connection with music fans” as Michael Rand of All What’s Rock precisely put it. '9 to 3' follows Ajay Mathur's previous successful releases of ‘A Matter of Time' (2011) and 'Come See Conquer' (2013) which have enjoyed excellent reviews and acknowledgements in the international media, top-rankings on internet radio playlists, chart ranking on Americana (AMA) radio charts, four award-winning singles including 'Communicate' which was a finalist in the 2011 Show Me the Music song-writing contest and 'Easy' as a finalist in the 2012 Unsigned Only Songwriting Competition and over a million fans and listeners worldwide. Janne Zawa of Indie Artists Alliance sums it up; “It is very clear that Ajay’s talents are far beyond what anyone could have imagined, and, simply put, this guy is a pure genius of his musical craft”.
The 15 songs on ‘9 to 3’ are humorous, political, romantic and sometimes even cynically narcissistic and all of them are inspired by Mathur's life experience. The combination of instruments is new and sometimes surprisingly unusual: 'Oh Angel', for example, connects east to west with the unique collaboration of guitar, classical harp and Indian sitar. The songs are topped off by real, no-nonsense vocals. Ajay's lyrics are thoughtful and the crown jewel of his songs. '9 to 3' is an eclectic mix ranging from driving Americana tunes like ‘Walking On The Water’ and ‘Sitting By Your Cradle’ to the heartfelt rock ballad ‘Tell Me Why Do I Still Love You'. The album takes a pleasant turn by including the jazz-swing-like melodies of 'All Up To Vanity' and 'Latin Lover'. It doesn't stop there, though, and moves on to the powerful rock anthems ‘View from the Top’, ‘Password Love’ and 'Nothing Really Matters'. The only way to categorize Ajay's twin-tunes 'I Song' and 'I Mantra' is something like 'trancy Bollywood-grunge'. Each song on ‘9 to 3’ unfolds as a world of its own and promises a unique musical adventure to mature and curious music lovers. It is fair to say that Mathur has coined his own music genre.
Born and raised in India, Ajay Mathur’s talent as a singer/songwriter and seasoned musician blends both pop and rock genres with American Roots and traditional Indian instruments into something radically new and genre-bending. Ajay started off performing at some of the hottest clubs in New Delhi and Mumbai during the height of the 1970's. While some of the biggest international musicians from the West, including Jimmy Page and Don Cherry, were touring the country in pursuit of spiritual enlightenment, they joined Ajay onstage for unforgettable jam sessions that lasted through the night. Mathur celebrated success in his European home of Switzerland with his rock group 'Mainstreet' in the 80s and 90s. Along with sold out tours across Europe, the group had an impressive four singles and two albums make it to the top 20 on the Swiss radio charts, enjoy airplay on various European radio stations, and month-long club power play in Tokyo's Hard Rock Cafe.
“The beauty of Mathur is Mathur himself. I believe this man feels every word he sings” wrote Jennifer Hertzler of Gigband recently about Ajay and admits “I’m hooked from the first track”. With a worldwide following and his continuous successes as an artist, Ajay’s new album ‘9 to 3’ has all the ingredients to take his career to a new level of success.