– The sparkle in their eyes is a sight she will never forget. When singer-songwriter Skyler performed “Digital Pressure” to the producers who...Read Biography
The sparkle in their eyes is a sight she will never forget. When singer-songwriter Skyler performed “Digital Pressure” to the producers who discovered her at the prestigious “Kleiner Prix Walo” finals in Switzerland, everyone instantly agreed: This has to be the new single! Young, modern and charged with hit potential – now the track is complete.
Here we have a catchy pop-anthem embracing all of the necessary elements for 2020’s pop: an incredibly enticing chorus led by Skyler’s captivating soul pop voice, contemporary electronic sounds, and strategically placed indie-guitars that complement the melody in perfect harmony.
“Digital Pressure” has got what it takes to catapult the 22-year-old Swiss-Canadian into stardom beyond border lines, who gathered significant media attention since the release of her debut single “Unleashed” three years ago. Not at last because she embodies the voice of her generation: “The current global situation and my experience with social and digital media has inspired me to share this song with the world. This particular thematic has never been more relevant than it is right now, as we rely on social media & co exclusively to communicate”, she explains.
Regarding the current state of global events, Skyler adds: “People need music to escape, especially now. Times like these, however, also allow for much introspection. “Digital pressure” is now an intergenerational issue. Today, we no longer experience peer pressure – we experience digital pressure. Thus, “Digital Pressure” is also a call for change to make our digital world a more positive place.