Biography
"If there's one thing I love about music, it's the feeling of being powerful. I'm a Bad B*tch. In my own way, with my own words", LUM.
LUM is a Pop-Rap artist of Swiss, French and Spanish origin, currently based in Zürich. Born and raised in Vaud(Lausanne), she now studies Music at the ZHdK, Zürich High School of the Arts.
Somewhere between Rap, Modern Pop Reggaeton and Club music, LUM's music is all about duality. Vulnerability and power, femininity and masculinity, following the norm or breaking it.
Recently a finalist of the Demotape Clinic at the M4Music in Zurich and of the Tremplin Transforme in Geneva, LUM releases two singles accompanied by Live Sessions in early 2024: LES BAD B*TCH PLEURENT and MIDNIGHT BATH. These two songs complete each other: the first, more personal and vulnerable, the second, Bad B*tch and unapologetic.