General program, focusing on information, society, culture and entertainment. La Première has strong credibility, both in terms of current affairs and societal issues. The quality of its programs, as well as the variety of the treated subjects, the guests and formats, or its openness to the world are well known. The audience is provided an opportunity to learn and understand about the world by forming a free opinion, while listening to a pleasant and accessible channel. La Première is a bridge between the French-speaking regions (where it is the most popular channel) and the rest of Switzerland. It contributes to the visibility of Switzerland abroad, offering a comprehensive view of Swiss society and politics.
