Rete Tre was born at midnight on 31 December 1987, at the beginning of a new year. Today, “La Tre” (as it is affectionately known by aficionados) is firmly rooted in RTSI's wider radio offering. Created as a “young” radio station, designed and developed for young people (and generally produced by young people as well), Rete Tre gradually became popular with a more adult audience while retaining its fresh, informal, irreverent and playful style. The Rete Tre repertoire offers a varied and up-to-date range of music, as well as pop and rock classics, that reflects its multifaceted character. Rete Tre’s success is, however, due largely to the humour which has always characterised it, in addition to its music selection and programmes produced in a serious but light-hearted vein. A (more or less secret) ingredient in a recipe which has bound thousands of people in Italian-speaking Switzerland and elsewhere to that infernal contraption we call the radio for almost twenty years. Luckily for us
