Born in Chile and having moved to Switzerland as a child, Alejandro Reyes could barely imagine himself becoming an artist because of him not having a left hand since birth. Yet, a passion for music, a naturally charming voice and an incredible will power led him all the way up to performing on Europe’s biggest stages, TV and radio channels.
A native of Quilpué, Chile, Alejandro was born in 1992. Self-taught, he started his career singing on the streets of Switzerland and was soon after spotted by the major media outlets of the country. In little time, Alejandro made it to the Montreux Jazz Festival in 2013, and to the Voice show, aired on TF1 in France in 2014.
In 2015, Alejandro performed for a crowd of 80,000 people at the Bern Stadium and opened for Johnny Halliday at the Arena de Genève. His debut album was released the same year by HitMill Records, and became a breakthrough hit in the music industry in Switzerland.
In 2017, Reyes signed with The Hana Road Music Group. “Compass” was his first single under the new label and it went viral on the biggest music platforms. Alejandro’s latest singles “Loco Enamorado” and “Señorita” were picked by the biggest Swiss and Latin Spotify playlists, as well as by the Swiss major radio stations.
On the 14th of June, Alejandro released his EP “El Inicio”, which is an avant-garde blend of sound that has no equivalent on the current Latin music scene.
