CHAAAD is a Biel-based protean artist at the intersection of music, video, fashion and performance. He embodies a shifting figure, part plasticized poster boy, part spectral avatar, part phantasmagorical DIY star. Using costumes and gestures drawn from the collective imagination, he assembles erotic-freak corporalities, between mainstream and chimera, between popular archetypes and spectacular deviation. His musical universe is rooted in an electronic aesthetic, enriched by sensual pop lyrics and vocal textures.
With "SHINE", CHAAAD signs a hymn to resilience and pride: to shine despite the shadows, to sublimate one's flaws into shards. Driven by dance energy, the song affirms the artist's vibrant queer universe - between collective celebration and personal affirmation.
A four-track EP will be released by the end of the year.
