"If there's one thing I love about music, it's when it makes you feel powerful. I'm a bad bitch, a strong woman, and I want my music to be empowering for other people", LUM.
LUM is a Pop-Rap and Reggaeton artist of Swiss, French and Spanish origin. Born and raised in Vaud (Lausanne), she moves to Zürich in 2023 to pursue music studies at the Zürich High School of the Arts.
Somewhere between Rap, Modern Pop and Reggaeton, the young beatmaker and interpreter’s music is all about duality. Mixing singing and rapping, french and Spanish, vulnerability and empowerment, queer artist LUM is all about authenticity.
From the moment she gets spotted, there’s nothing stopping her: M4Music Demotape Clinic 2023 and 2024 and Tremplin Transforme 2024 finalist, Red Bull 60 Seconds Freestyle invitee, and then Winner of Waldbühne Contest 2025, she invites the listener to break norms and be self-confident. When she gets invited to the SRF Bounce Cypher for the first time, she comes in with a boom: rapping in 7 languages. The freestyle does not only catch the attention of the Swiss artists and media bubble, but also gets viral on social media, getting her a million views on Instagram alone.
