– AYU does her own thing, being born in Bern (Switzerland), and currently living in Hamburg (Germany). She delivers a mixture of contemporary pop,...Lire la biographie
AYU does her own thing, being born in Bern (Switzerland), and currently living in Hamburg (Germany). She delivers a mixture of contemporary pop, future-thinking electronics, catchy RnB tunes and sweet Indie. Her so-called „in between the waves pop“ is a deep push-pull dialogue in which heart-stoppingly direct lyrics meet rhythmic vocals, and futuristic beats are combined with swirling guitar patterns. At the centre of this alpine-urban conglomerate, AYUs warm and soulful voice attracts everyone who listens to her right away.
In 2016 AYU participated as a „New Talent“ at Pop-Kultur Berlin and played some first live shows in Germany and Switzerland. In summer 2017 she played her first festival season, striking with her signature ayuanic dance and bass moves. Furthermore she was chosen as one of three upcoming German talents to be part of the c/o pop „Aarhus Calling Session“ in Köln in August. Moreover she got some radio airplay at radio SRF 3 and radio Fritz rbb. #ayayayu
„AYU capture howling winds within the rising intensity of their vocal harmony, then unfurl a tale of pride, torment and losing your way.“ – Quite Terror News
„Ihre neuste Auskopplung «Snowblind» wird umschlungen von einem minimalistischen Schleier an düsteren Bässen und Trommelschlägen, während sich die erste Single «Astrophobia» ein bisschen mehr an die zeitgenössische Popästhetik von FKA Twigs und co. wagt.“ – Orange Peel
"Drifting into view across our radar earlier this month, Ayu’s lushly administered rays of hazy synth and icy cool electronic soul imbued brilliance aroused our attention." – Monolith Cocktail