For years, Loco Escrito has been considered the ultimate hit maker. The Zurich Oberlander with Colombian roots touches hearts and constantly pushes boundaries.
No one has achieved this before him: Loco Escrito clinches the "Swiss Music Award" for Song of the Year three times in a row. But what matters most to him are the sold-out concerts and his fans. And they adore the "crazy" one with the unmistakable voice! At just 13 years old, Nicolas Herzig starts rapping and writing lyrics. Just as he's on the verge of breaking through as Loco Escrito, fate strikes - both positively and negatively. A serious motorcycle accident and the birth of his daughter shape the year 2015. The young, wild Loco Escrito becomes more patient and reflective. After initial successes, things really take off in 2017 with the song "Sin Tì". And it doesn't stop there.
The son of a Swiss mother and a Colombian father describes himself as "emotional and unfiltered". "Today, I am that in an adult way." Loco Escrito constantly pushes boundaries. He's not afraid to package personal pain, like the early death of his father, into danceable music, and he often mixes genre-crossing elements into his urban pop. And the rock star among Latino musicians is far from done. It'll be interesting to see what comes next.
