– New single: 'Adiós'
Loco Escrito brings summer into your life
The single 'Adiós' by the Zurich-based artist Loco Escrito is a feel-good song,...Read Biography
New single: 'Adiós'
Loco Escrito brings summer into your life
The single 'Adiós' by the Zurich-based artist Loco Escrito is a feel-good song, instantly turning grey skies into blue. Following on from last year's Latin summer hit 'Sin Ti' (which went gold in Switzerland and notched up over 2 million views on YouTube and 3.5 million streams on Spotify worldwide), the Swiss-Colombian is due to release his next single on 25 May. 'Adiós' is infectious pop-reggaeton and the ideal soundtrack for long summer nights.
Loco Escrito has always had a talent for melodies and grooves. Over the last ten years, he has produced two EPs, one album, and countless singles and videos featuring a variety of styles from rap and reggaeton to pop. His song 'Bien Contento' was a hit on the television show Die grössten Schweizer Talente in 2015, and 'Salir Bien' earned him the title 'SRF 3 Best Talent' in 2016. He grasps every opportunity to perform, and whenever he does, he is a huge hit with audiences. Loco Escrito was born Nicolas Herzig 28 years ago in Medellín, Columbia. He moved to Switzerland at the age of six months and grew up in Wetzikon in the canton of Zurich. At primary school, he tried out the drums; at the age of ten, he began writing Spanish texts and rapping. 'I speak German and Spanish equally well, but I can't speak both perfectly,' laughs Nicolas. 'Spanish is the language of my heart, the language in which I can express my feelings.'
Feelings are everything for this passionate performer, singer, and composer. While at secondary school, Herzig met Samir. His friend recognised the potential of this bubbly Latino and encouraged him to start singing and writing melodies. Herzig and two other boys founded the hip-hop band LDDC. Samir later joined them and together, the band enjoyed considerable success both in Switzerland and abroad. The band split up in 2012 and Loco Escrito has been performing as a solo artist since 2013. He has been supported for several years by the same management and production team, which has unshakeable faith in his talent. And rightly so too: in 2017, his last single, 'Sin Ti', was on rotation in several Latin American countries (Peru, Columbia, Ecuador, Bolivia, Guatemala), and he is now performing more frequently in both Switzerland and Portugal.
Just like all Loco-Escrito tracks, 'Adiós' is an earworm that will make you want to get up and dance. Loco Escrito and his music are pure joie de vivre. '"Sin Ti" was so successful that although many people know the song, not everyone knows who is behind it,' he explains. 'With "Adiós", I would like to show people who I am and hopefully outdo my summer hit from 2017. There is a little more pop in this song. After all, I want my performances to make people happy and to stir feelings in them. And that's what it's all about in life – in the good times or the bad.'
Nicolas Herzig knows what he is talking about; he has had his fair share of knocks and setbacks. His friend Samir was killed in a car crash and in 2015, Nicolas himself had a serious motorcycle accident just after he had won over DJ Bobo's jury on the television show Die Grössten Schweizer Talente and while his then girlfriend was pregnant. Now father of a two-year-old girl, he refuses to let anything get him down: 'I thank God that I am still alive and can still walk. I want to show my daughter that you have to believe in your dreams. She is a huge motivation for me!'
After secondary school, Nicolas attended middle school and did odd jobs here and there. Since then, he has been focusing completely on his music. The typical Swiss belt-and-braces attitude of being careful at all times is anathema to him: this is a man who likes to take risks. It's an impressive attitude. He is under no illusions: 'Of course life as a musician is hard; you don't always get out what you put in. But I believe in myself and I thank God that I know what I want.' In order to help him find himself as an artist and to get inspiration for his music and his career, Loco Escrito regularly travels to Columbia, back to his roots. 'Sometimes I don't understand the Swiss: people go to work day in day out, are unfriendly, amass money. And for what? To die rich? What does it cost you to be friendly? I think it takes vitality. In Latin America, people work to eat. You don't have time to grumble or to sit around thinking about how you are feeling. You're happy to be alive.'
Let yourself by inspired by Loco Escrito's passion for music and positive outlook. So 'Adiós' to past loves and 'Hola' new success!