Pop, Pop, Zurich
– TRUE are a Swiss Future R&B duo consisting of Daniela Sarda (vocals) and Rico Baumann (production and drums). At a time when visibility on the...Biographie lesen
TRUE are a Swiss Future R&B duo consisting of Daniela Sarda (vocals) and Rico Baumann (production and drums). At a time when visibility on the Internet and search engine positioning is key to a band's success, the group remains utterly un-googleable and completely un-phased by this state of affairs. The reason for this might be the fact that, despite the ongoing digital blackout, the band's fan base is growing exponentially, as is their presence in mainstream media. In the UK their songs continue to appear on BBC 1 and BBC 6 playlists, thanks to the support of on-air personalities such as Huw Stephens and Lauren Laverne. In continental Europe Mtv and Viva have been putting their videos on spin, while heatseeking blogs from the USA, South America and Asia support every single track the band releases. In roughly a year's time, with a single EP and a handful of tracks to their name, TRUE have positioned themselves as one of Switzerland's key electronica exports and a project that those in "the know" are keeping an eye on.